Aurora Sports · Legal

Cookie Policy

Last updated: December 2024

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

2. How We Use Cookies

Aurora Travel Group uses cookies for several purposes:

  • To enable certain functions of our website
  • To provide analytics and understand how you use our site
  • To store your preferences
  • To enable advertisements delivery, including behavioural advertising

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.

CookiePurposeDuration
session_idMaintains user sessionSession
cookie_consentStores cookie preferences1 year

3.2 Performance Cookies

These cookies collect information about how visitors use a website.

CookiePurposeDuration
_gaGoogle Analytics – Distinguishes users2 years
_gidGoogle Analytics – Identifies session24 hours

3.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your language or region) and provide enhanced, more personalised features.

3.4 Targeting/Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests.

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics and deliver advertisements:

  • Google Analytics: Web analytics service provided by Google
  • Facebook Pixel: Conversion tracking and analytics
  • LinkedIn Insight Tag: Marketing analytics
  • WhatsApp: Customer service functionality

5. Managing Cookies

Most web browsers allow you to control cookies through their settings. You can delete all cookies from your browser, block all cookies from being set, allow only first-party cookies, block third-party cookies, or clear cookies when you close your browser. Please note that blocking or deleting cookies may impact your experience on our website.

6. Consent

When you first visit our website, you will be shown a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences.

7. Do Not Track

Some browsers have a "Do Not Track" feature. We currently respond to Do Not Track signals and disable non-essential tracking when this feature is enabled.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices.

9. Contact Us

Aurora Travel Group
Email: info@auroratravelgroup.com

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