About Aurora

Premium sports travel,
expertly planned and personally delivered.

We create tailored sports travel experiences for teams, schools, clubs, groups and partners — combining standout destinations, trusted suppliers and seamless delivery from start to finish.

Founders

Meet the co-founders

Aurora was founded by David Hay and Jamie Strong to deliver tailored sports travel experiences across training camps, team tours, school trips, golf escapes, racquet-sports trips, wellness travel and VIP sports events.

David Hay
Co-Founder
David Hay

Former ATP-ranked professional tennis player and pro tennis coach with extensive padel experience. Leads Aurora's racquet-sports programmes and elite player partnerships.

JS
Photo coming soon
Co-Founder
Jamie Strong

Co-founder of Aurora Sports, driving the company's vision, partnerships and premium trip experiences across every sport and destination.

The team

Sport leads

James Smith
Head of Football
James Smith

Former professional player with two decades of tour, academy and fixture-management experience across Europe.

Sofia Martinez
Head of Padel
Sofia Martinez

Top-tier padel coach and tournament organiser, leading our Costa del Sol training camps and pro-club partnerships.

Tom Whitfield
Head of Golf
Tom Whitfield

PGA-trained golf travel specialist with deep relationships across the region's premier courses and resorts.

Alex Reid
Head of Tennis
Alex Reid

Performance coach delivering tailored tennis camps, fixtures and player-development trips for clubs and academies.

Emma Carter
Head of Schools & Cheer
Emma Carter

Safeguarding-led trip designer running school sports tours and cheer travel built around safety and standout memories.

Marcus Lane
Head of Premium Events
Marcus Lane

VIP sports event specialist curating hosted hospitality, F1, Champions League and major-tournament experiences.

What makes us different

Considered planning. Trusted partners. Faultless delivery.

End-to-end management

From first enquiry to final transfer — flights, transport, accommodation, fixtures, coaching and hosting under one roof.

Trusted supplier network

Long-standing relationships with hotels, venues, clubs and academies across our key destinations.

Destination expertise

Deep on-the-ground knowledge of the Costa del Sol, Iberia and global sports hubs.

Premium accommodation

Curated 4 and 5-star stays, private villas and team-friendly resorts matched to your group.

Elite facilities & fixtures

Professional pitches, courts and training venues with arranged fixtures and warm-up matches.

Hosting & VIP access

In-destination hosting, transfers and access to events, restaurants and experiences groups can't book alone.

Our standards

Planned properly. Managed with confidence.

From enquiry to return, every Aurora trip is delivered with the same care and professionalism — because the detail is what makes the difference.

Safety first

Vetted suppliers, risk-assessed itineraries and 24/7 in-destination support.

Reliable delivery

Every detail checked, confirmed and communicated — no surprises on the ground.

Genuine care

A dedicated trip lead who knows your group, your goals and your standards.

Premium quality

Hand-picked accommodation, facilities and experiences that elevate every trip.

Our experience in action

Real trips. Real groups. Real results.

Our promise

Trips that run smoothly from start to finish — designed, hosted and looked after by people who genuinely care.

Ready to plan your next sports trip? Tell us about your group and we'll design something exceptional.

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